Step into a shop, grab what you need and walk straight out – no card-swiping or cash-handling needed. The experience – at least on paper – sounds like one that could end the checkout line forever. So why hasn’t it become a staple in Singapore’s retail scene?

The phantom cashier: Tracing the journey of Singapore’s unmanned stores

'Zero checkout' was meant to solve a labour crunch, but costs and roll-out woes are forcing a rethink.

From cashierless hype to operational hurdles

The 'zero checkout' concept has been in Singapore for close to a decade, with convenience store chain Cheers launching a pilot at Nanyang Polytechnic in 2017.

The model has been offered as a solution to the Republic's labour crunch.

For instance, an unmanned Cheers store launched in partnership with Visa in 2021 was projected to save up to 240 manpower hours a week.

Early expectations pointed to a nationwide roll-out in public housing estates and the Central Business District, but things took a different trajectory on the ground.

The issue stemmed not from limitations or failures in the technology, but a clash with human nature. Algorithms require absolute consistency, but that all falls apart when exposed to real-world habits.

A field test of unmanned stores in Singapore by The Straits Times revealed that their artificial intelligence models were easily confused by common habits, frequently generating incorrect bills when multiple people shopped at once or when items were returned to the wrong shelves.

Multiple people shopping
Incorrect billing
Item returned at wrong shelf

The physical design of such automated stores has therefore had to evolve, with a transition from camera-intensive pilots to more hardware-heavy systems today.

Operators have also pivoted their ambitions from large-scale operations to smaller, closed-off environments such as military bases and university campuses, where shopping behaviour is more predictable.

Behind the system

To run a store without cashiers, retailers rely on complex algorithms such as action recognition and predictive analytics. To collect the data these algorithms require, operators must invest in systems and hardware, including smart shelves, entry gates and overhead cameras.

Over the years, operators in Singapore have tested various configurations to track movements and process payments invisibly. These can be categorised into four primary hardware types:

Computer vision and sensor fusion

AI-powered cameras track a shopper's movements, working with weight sensors on shelves to log when an item is picked up or put back.

Radio frequency identification (RFID) system

The tag-and-scan model, used by early entrants to track physical goods, requires a microchipped sticker on every item. Upon exit, a smart gantry reads a shopper's entire basket at once using electromagnetic fields.

Frictionless access control and biometrics

Physical entry barriers are used to verify a shopper's identity. Access is granted when a shopper taps their credit card or scans a mobile app QR code. Some gantries use facial recognition or palm-vein scanners linked to digital wallets, to ensure the system knows exactly who to bill.

Edge-computing smart carts

Scanners, weight sensors and payment screens are built directly into trolleys, requiring wider aisles to manoeuvre. These smart carts are geared toward supermarkets, and were introduced in Singapore at FairPrice Group's Punggol Coast Mall store.

Calculating the true cost of automation

Industry data shows that user fatigue, decreased footfall and high maintenance costs hindered the unmanned model's scalability, both in Singapore and around the world.

Market reports point to three opportunities for operational improvement:

System fatigue and footfall

Strict rules, such as keeping items visible and avoiding physical contact, changed shopping habits. Downloading an app and waiting up to 14 days for a deposit refund discouraged spontaneous walk-ins.

Backend operational costs

When stores get crowded, AI glitches force remote workers to track video feeds manually. The Information reported that 70 per cent of transactions needed a human checker, ruining AI cost savings.

Inventory loss and shrinkage

Theft, lost tracking, and mis-scans led to inventory losses. ECR Retail Loss Group found that up to 23 per cent of store losses could be attributed to self-service technologies.

The core unit economics of local operators explains their shift away from open streets to controlled spaces. The argument for 'zero checkout' stores is based on the trade-off between technology costs and expected manpower savings. But actual numbers tell a different story.

Data reveals that automated retail isn’t eliminating operational costs. Operators are instead stuck in an unaffordable business deal, paying a recurring bill to tech giants.

The next generation of AI-powered retail

Singapore is riding a massive wave of retail automation, with the Asia-Pacific making up over 60 per cent of the global unmanned market.

With fully automated 'zero checkout' pilots hitting speed bumps, two paths forward have emerged for retailers.

First, in 'high-trust' environments such as university campuses and military bases, ceiling-camera networks have emerged as the best option, despite their high costs. Second, in public spaces, retailers are shifting towards cheaper, low-tech options such as smart shopping carts. In these cases, the goal of automation is to help staff keep an eye on things and stop shoplifting, not eliminate all workers.

Note: The stores, launches, and closures mentioned in this article are non-exhaustive. FairPrice Group and Pick & Go did not respond to requests for comment.

SOURCES: 7-Eleven, Amazon, BigGo Finance, Business Insider, Business Research Insights, Digit7, Deloitte, ECR Retail Loss Group, FairPrice Group, Little day out, MOM, SBC, ST, VentureBeat, Visa, VTI

GRAPHICS: Hyrie Rahmat, Ho Yan Hao, BT (with AI assistance)

VIDEO: Ang Guangzheng, Rudi Osman, BT